of childhood in today's world
Jumping Dog is dedicated to making clothes that children want to put on each morning to take them on an adventure of their creation.
The label encourages children who want adventure and excitement in their everyday wear, transforming the most simple of designs into an interactive adventure. Each t-shirt can be changed into an individual art work with each wear, jackets can be made to soar over the horizon in their adventures - each piece is unique to the wearers imagination…
100% of the proceeds from Jumping Dog will fund the Cinci Lei project, helping children in need through each purchase.
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What gives wearing Jumping Dog to the Lost Boys?
The Lost Boys are a group of kids who live in tunnels underneath the streets of Bucharest. They live in abject poverty and face seemingly insurmountable challenges in their every day lives.
Photographer, and founder of Jumping Dog, Joost Vandebrug has intimately and uniquely documented the lives of this group of lost children for over 5 years and set up the ‘CINCI LEI Project’ to help these children change and improve their situation and lives for the better.
Jumping Dog was founded in 2014 with the view that not only will the label create clothes that children want to wear but will help the children who need it.
Alex Noble and Jesse Strikwerda.